一场高逼格的新品发布会能够提升品牌形象并且为新品赢得足够的关注,有意思的创意是企业一直想要的。接下来就逐一为大家介绍提升发布会逼格的几个方法。
1、H5YAOQINGHAN
SHEJIYIGEH5YAOQINGHANBA,CHULEYUSHIJUJINTISHENGBIGEZHIWAI,SHIYONGXINGYEHENTUCHU。
H5KEYIBAXINPINFABUHUIZHUTI、JIABINMINGDAN、XIANCHANGLIUCHENG、ZUOWEIANPAI、SHENZHITINGCHECHANGXINXIQUANBUBAOKUOJINQU,YIXUANKUPEITUHERANQINGYINLEHONGTUO,SHENZHIHAINENGTAOQIANYIDUANYAOQINGSHIPIN,DADAODIANYINGYUGAOYIYANGDEXIAOGUO。
2、DAOJISHIHAIBAO
XUANNIANXINGDEDAOJISHIHAIBAO,JINENGYINQIDAJIADEXINGQUHEQIDAI,YOUYOUBIGE。
3、WUTAIBUZHI
WUTAISHANGDEDABEIJINGPINGMUSHIJUEDINGHUICHANGQISHIDEZHONGYAOYUANSU。DAPINGMUDEBIGEZAIYUZHENGTIXING。CHULEYAODAQI,HAIYOUYOUKEJIGAN。
4、ZHUCHIREN
ZHUCHIMOSHIYEKEYIQIEHUANYIXIA。BIRU,YONGTUOKOUXIUDEXINGSHILAIZHANXIAN。BUJINKEYIJIARUGENGDUOGENGLAIZENGQIANGQIFEN,HOUQICHUANBOYEGENGYOULIANGDIAN。
RUGUONIDEBOSSYOUJIESHOUDU,YEKEYIGANCUIQUDIAOZHANTAICHUANCHANG,QUANCHANGSHIYONGHUAWAIYINDEFANGSHILAICHENGXIAN,XIAOGUOYESHIXIANGDANGYOUFANERDE。
XIANZAIKEJIXINGYEGENGLIUXING“WUZHUCHI”,ZHUIZIFABUHUILAOLUOZIJISHANG,XIAOMIFABUHUILEIJUNZIJISHANG,HUAWEIFABUHUIYUCHENGDONGZIJISHANG,BUNENGDANGZHUCHIRENDEDUANZISHOUBUSHIHAOLAOBAN。
5、GUANZHONGXIBUJU
KEZHUOSHI?JUYUANSHI?YUANZHUOSHI?
NO!
XIANZAILIUXINGCHANGJINGSHIDEZUOYIBUZHI。BIRUJIUBAKAZUO、JIATINGKETING、YOUTINGXIAOCHUANDENGDENG。ZONGZHIBUYAOXIANGJUNDUIFANGZHENG,YIDIANQIFENDOUHONGTUOBUQILAI,GENGBUHUIRANGRENYOUJINGYANDEGANJUE。
6、ZHEZHUANGYAOQIU
MINGXINGJIEHUNXITIESHANGHUIYOUZHEZHUANGYAOQIU,WEISHENME?DANGRANSHIWEILEHAOKANHEBIGEA。
YICHANGHUODONG,JIABINSHULIANGJUEDUICHAOGUOZHUBANFANG,YAOSHIQIANPAIQUANDOUXIZHUANGLINGDAI,HOUPAIDOUSHIHANSHANKUCHA,HUAMIANSHIZAITAIMEI……
YINCIRUGUONIDEMUBIAODINGWEIBUSHISUOYOUCHIGUAQUNZHONG,NEIMEQINGDUIJIABINDEZHEZHUANGYEJINXINGTISHIXINGXIANDING。
7、DIANSHI/SHIPINMEITI
MEITIRENZIDAIDEDASHEBEIHEDASHEBEISHANGDEDALogoCHUXIANZAIHUICHANGSHANG,NENGGOUTISHENGXINPINFABUHUIDEZHONGYAOGAN。ZHANMANMEITIDEXINPINFABUHUIHEZUOMANWANGLUOZHUBODEFABUHUI,GANJUESHANGHAISHIYOUHENDABUTONGDE。
8、JIEDAI
WAIZAIDEBIGEZAIGAOYEYAOGENNEIXINXIANGHUYING,YAOZUODAOBIAOLIRUYI,CAISHIRENRENLEDAODEHAOHUODONG。
QINGRANGMEIWEIDAOCHANGDELAIBINANPAIYIGEDUIYINGDEJIEDAIRENYUAN,RANGTAMENZHIDAOYOUWENTIZHAOSHEI,BINGQIEQUEBAOZHAODEDAO。
FUWUDAOWEI,KEYITISHENGLAIBINDERENKEGAN,YEXIANDEZHUBANFANGHENYONGXIN,HENZHUANYE。
9、GONGZUORENYUAN
WANNIANBUBIANDELIYIXIAOJIE,BUSHILIANJIADEQIPAOJIUSHILIANJIADEXUEFANGLIFU,HAIQIAOZHEWAILUDEXIANTOU。BAITUO,QINGTONGTONGHUANDIAO。QUANCHANGCAIYONGGAODASHUAIDEXIAOXIANROUFUWUSHENG,CHANGMIANLIMAGAODASHANG。
10、XIANCHANGXIJIE
SUHUASHUO,XIJIEJUEDINGCHENGBAI,XINPINFABUHUIYERUCI。BALIANJIAGANSHIZUDESULIAOPINGZHUANGSHUIHUANCHENGYOUDANGCIGANDEBOLIPING,CHULEDASHUDASHUDEZHUANGSHIHUAYI,HAIKEYICHUANCHAYIXIEFUYOUTESEDEXIAOXINGJIANDANHUAYI,BAYOUGUANGYOUYINGDEZILIAOZHIDAIHUANCHENGHUANBAOCAILIAO。XIJIEDAOWEI,LIKETISHENGZHENGTIBIGE。
综上所述,一场好的新品发布会,需要充足的预算,也需要主办方具备一定的专业策划能力。如果公司里没有专业的人士负责策划,不如把活动交给专业的发布会策划公司,选择合适的展示和互动工具,这样既可以策划出一场高逼格的新品发布会,又可以省钱省心。