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    展会活动策划执行的13个步骤,教你如何成功策划执行一场展会  
    展会活动策划执行的13个步骤,教你如何成功策划执行一场展会

    展会活动策划孕育着巨大的商机,具有促进联系与交流的作用,展会办的好,会找到很多客户。所以想要成功策划举办一场展会活动并没有想像中的那么简单,最起码你要知道一场展会活动需要哪些步骤来完成,千禧晨活动策划公司给你介绍下,展会活动策划执行的13大步骤。

    展会活动策划执行的13个步骤,教你如何成功策划执行一场展会

    1BU:LEJIEZHANHUIQINGKUANGSHOUJIZILIAO

    YUZHUBANDANWEIQUDELIANXI,DUIFANGHUICHUANZHENHUOYOUJIJININBAOZHANWENJIAN。ZHEIXIEWENJIANYINGBAOKUOZHANLANHUIJIESHAOZILIAO、CANZHANSHENQINGBIAOGE、CANZHANFEIYONG、YOUGUANFUWU、ZHANGUANZHANWEITU、CANZHANRENYUANSHOUCEDENG。

    2BU:QUEDINGZHANWEI

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    GENJUZISHENXUYAOYUZHUBANFANGLIANLUOGOUTONGHOU,TIANHAOCANZHANBIAOGE、FANHUIJIDAHUIZHUBANZHE、BINGDEYIQUERENZHIHOU,NINHAIYAOJIANGQUANBUHUOZHEBUFENZHANWEIFEIZUOWEIDINGJINHUIZHIZHUBANZHE,ZHEIYANGNINDEZHANWEIBIANDEDAOHAODEWEIZHI。

    展会活动策划执行的13个步骤,教你如何成功策划执行一场展会

    3BU:ZUOHAOFEIYONGYUSUAN

    ZHANHUIHUODONGCEHUAFEIYONGBAOKUOZHANWEIFEI、ZHANWEIZHUANGSHIZHUANGXIUFEI、ZHANPINYUNSHUFEI、JIPIAOHUOCHEZHANGTUCHEFEI、SHINEIJIAOTONGFEI、SHISUFEI、BIYAODESHEBEI、ZULINFEI、GUANGGAOXUANCHUANFEI、ZILIAOYINSHUAFEI、LIPINZHIZUOFEI、HUIYISHIZULINFEIDENG。ZUOCANZHANJINGFEIYUSUANSHI,HAIYAOJIASHANGZONGFEIYONGDE10%,ZUOWEIBUKEYUJIANFEIYONGDEZHICHU。

    4BU:QUEDINGZHANWEIZHUANGXIUFANGAN

    ZHANTAIYIBANFENWEISANZHONGXINGSHI,YIZHONGSHIBIAOZHUNZHANWEI,YIZHONGSHIGAIZHUANGHOUDEBIAOZHUNZHANWEI,ZUIHOUYIZHONGSHIZAIGUANGDISHANGDAJIANQILAIDETEZHUANGZHANWEI。GENJUSHIJIXUYAOHEYUSUANQUEDINGZHUANGXIUFANGAN。

    展会活动策划执行的13个步骤,教你如何成功策划执行一场展会

    5BU:ZUYONGSHENQINGJIHUODONGSHENQING

    DADUOSHUCANZHANSHANGHUIYOUGEZHONGLINSHIZUYONGWUPINDEXUYAO,ZHEILIBAOKUOZHUO、YI、JUZI、SHAFA、DIANHUAXIAN、WANGLUOJIEKOUDENG,HAIYOURUGUONINZAIZHANLANZHONGYAOYOUDADEYONGDIANLIANG、SHIYONGSHANGXIASHUI、MEIQI、TIANRANQIDENG,NINYIDINGYAOZAICANZHANSHENQINGBIAOGEZHONGJIAYISHUOMING、TEBIEQIANGDIAO,ZAISHOUQUYIDINGDEFEIYONGHOU,DAHUIZHUBANZHEHUIANPAITIGONGZHEIXIEFUWU。

    一般的展会都会有同期举行的各种技术研讨会、交流会、新闻发布会等,这些活动说明都在《参展商手册》中详细列出,您可以根据实际需求填写表格报名参加,收费的活动在您交纳规定费用后将由主办方确认。另外您需要自己举办一些现场活动和会议活动,也需要将活动方案和预定的会议室提前报给主办方,得到许可后才可执行。

    6BU:ZHIDINGXUANCHUANJIHUA

    ZHANHUIYIBANDOUHUITIGONGGEZHONGGUANGGAOFUWUWEININGENGHAODEXUANCHUANQIYE,SUOYIYAOZAIKAIZHANQIANJIUZHIDINGHAOZHANQIAN、ZHANZHONGJIZHANHOUDEXUANCHUANJIHUA。

    ZHANQIANXUANCHUANJIGETUJING

    1)ZHANHUICHUBANDE《HUIKAN》,ZHEILIKEYIMIANFEILIERUMEIGECANZHANDANWEIDEMINGCHENG、DIZHI、DIANHUA、LIANXIREN、SHENZHICHANPINJIESHAO,RUGUOYOUKENENGHAIKEYIFUFEIKANDENGGUANGGAO,ZHEISHIZHANLANHUIDEZHONGYAOYIHUANERBUKEHUSHI,TASHIZHANLANHUIDEYANXU。

    2)TONGGUOWANGLUOMEITIHEQITAXINWENMEITIFABUCANJIAZHANHUIDEXINWEN,JIESHAOQIYEZAIZHANHUISHANGDEXINDONGTAILIANGDIAN,XIYINQIANZAIKEHULAIZHANHUISHANGCANGUANNIDEZHANWEI。

    展会活动策划执行的13个步骤,教你如何成功策划执行一场展会

    ZHANZHONGXUANCHUANDEJIGETUJING

    1)XINGMU、DUTEDEZHANTAISHEJISHIXIYINGUANZHONGYANQIUDEHAOFANGFA。

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    6)ZHUANXIECANZHANXIAOGUOHEBAOGAOXINWENFABUZAIXINWENMEITISHANG。

    DI7BU:ZILIAOZHANPINDEZHUNBEIHEYUNSHU

    CANJIAZHANLANHUIZHIQIANNINYAOZHUNBEIZUGOUDEXUANCHUANZILIAO,BAOKUOMINGPIAN、CHANPINJIESHAO、GONGSIJIESHAO、CHANPINJIAGEQINGDAN,QISHIYONGLIANGWANGWANGHUICHAOGUONINDEYULIAO,SUOYIYAOZUOHAOCHONGFENDEZHUNBEIGONGZUO。

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    DI8BU:YUDINGXINGCHENGHEZHUSU

    YIBANCANZHANRENYUANXUYAOTIQIAN1~3TIANDAODAZHANCHANGSUOZAICHENGSHI,ZHANHUIJIESHUDEDIERTIANLIKAI,SUOYININKEYIGENJUZHANHUIDESHIJIANLAIQUEDINGWANGFANXINGCHENG。ZHUBANFANGYIBANHUITIGONGDAIDINGHUICHENGPIAODEFUWU。

    ZAIZHUBANFANGTIGONGDE《CANZHANSHANGSHOUCE》ZHONGHUIYOUHUIWUJIEDAIFANGMIANDEJIESHAO,LIMIANHUIWEININTIGONGJIJIADAOJISHIJIABUTONGDANGCIDEJIUDIAN,YIBANBIMENSHIJIAGEDIHENDUO。HENDUOZHANHUIYEHUIKAITONGCONGJIUDIANDAOZHANCHANGDEMIANFEIBANCHEJIESONG,ZHEIYANGHUIJIESHENGBUSHAOSHIJIANHEFEIYONG。

    LINGWAIRUGUONINYOUKAOCHAYOULANDEXUQIU,YEKEYITIQIANYUZHUBANFANGTICHU,YIBANZHUBANFANGHUIGENJUKERENDEXUYAOTIGONGGEXINGHUAFUWU。

    DI9BU:JIAONASUOYOUFEIYONG

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    DI10BU:LINGQUZHENGJIAN

    CANZHANRENYUANBAODAOSHI,DAHUIZHUBANZHEHUITIGONGCANZHANSHANGZHENG,YIBANYIGEBIAOZHUNZHANWEITIGONG2-3GECANZHANZHENG。ZHEIYESHITONGXINGZHENG,ZAIZHENGGEBUZHAN、ZHANLANHECHEZHANQIJIANYOUXIAO。RUCHANGQUANDAHUIZHUBANZHESHIZHANWEIMIANJIDEDUOSHAOFENPEIJIMEIGECANZHANDANWEIYIDINGSHULIANGDEZHANLANRUCHANGQUANSHENZHIKAIMUSHIQINGJIAN,ZHEIJININTIGONGLELIANXIKEHUHEGUANXIDANWEIDEJIHUI,NINKEYILIECHUMINGDAN,JIANGRUCHANGQUANHEMINGPIANYIQIJIJIZHEIXIEJIABIN,YAOQINGTAMENQIANLAICANGUANHEJIANMIAN。

    DI11BU:BUZHANJIQINGJIE

    DAHUIZUZHIZHETONGCHANGHUIJIBUZHANLIUCHUZUGOUDESHIJIAN,DAHUIZHANLANHUIDEBUZHANSHIJIANWEI2-3TIAN,BINGQIEKEYIZAIZHENGCHANGGONGZUOSHIJIANZHIWAIJIABANSHIGONG。BUZHANQIANQINGSHIGONGDANWEIYANGEANZHAO《CANZHANSHANGSHOUCE》SHANGDEGUIDINGTIJIAOCAILIAOBAOPI,BINGJIAONAXIANGGUANGUANLIFEIYONGDENG。

    DAHUIMIANFEITIGONGCANGUANZHETONGDAOHEQITAGONGGONGCHANGDIDEQINGJIEWEISHENG,DANZHANWEINEIDEQINGJIETONGCHANGYOUCANZHANDANWEIZIXINGFUZE。

    DI12BU:KAIZHAN

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    DI13BU:CHEZHAN

    ZHANHUIDEZUIHOUYITIANXIAWUYIBANWEICHEZHANSHIJIAN,GENJUCHEZHANSUDUERDING,YIBANDOUKEYIYANZHANGZHIWAN22DIAN。

    CANZHANSHANGBANLITUIHUISUOZUSHEBEISHOUXUBINGJINGQUERENHOUQUHUIYAJIN,ZHIHOUBANLIWUPINCHUGUANSHOUXUJIKECHUGUAN

    ZHANHUIHUODONGCEHUAZHIXINGZONGJIE:

    ZHANHUIDUIYUCANZHANSHANGLAISHUOYESHIYIZHONGYINGXIAOPINGTAI。ZHANHUIXIANGDUIQITAYINGXIAOQUDAO(YINGXINGGUANGGAO、SHANGMENTUIXIAODENG)ERYANYOUYIGEMINGXIANDEYOUSHIJIUSHIZHUANYEXINGQIANG,ZHANHUISUOJUJIDEDOUSHIYIXIEZHUANYEDECAIGOURENSHI,TAMENYOUYINGXINGDEXUQIU,GENGDONGDECHANPINDEJIAZHI,GENGRONGYIDUINIDECHANPINGANXINGQU,YINWEIMIANDUIMIANDEJIAOTANGENGRONGYIZENGJIAKEHUDUINIQIYEJICHANPINDEXINRENDU。JUTONGJI,43%YISHANGDEZHONGXIAOQIYEYIKAOZHANHUIDEDINGDANWANCHENGLETAMENDANGNIANXIAOSHOULIANGDEYIBAN!

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