展会活动策划孕育着巨大的商机,具有促进联系与交流的作用,展会办的好,会找到很多客户。所以想要成功策划举办一场展会活动并没有想像中的那么简单,最起码你要知道一场展会活动需要哪些步骤来完成,千禧晨活动策划公司给你介绍下,展会活动策划执行的13大步骤。
1BU:LEJIEZHANHUIQINGKUANGSHOUJIZILIAO
YUZHUBANDANWEIQUDELIANXI,DUIFANGHUICHUANZHENHUOYOUJIJININBAOZHANWENJIAN。ZHEIXIEWENJIANYINGBAOKUOZHANLANHUIJIESHAOZILIAO、CANZHANSHENQINGBIAOGE、CANZHANFEIYONG、YOUGUANFUWU、ZHANGUANZHANWEITU、CANZHANRENYUANSHOUCEDENG。
2BU:QUEDINGZHANWEI
ZHANTAIDEWEIZHIYOUZHUBANZHEQUANPANGUIHUA,ANZHAOCHANPINHEFUWUDENEIRONG、XINGYE、DIQUDENGYINSUANPAIZHANTAIDEWEIZHI,HUOZHESHIYIZHANWEIFEIDEDUOSHAOLAIQUFENWEIZHIDEHAOHUAI。ZHUBANZHETIGONGDEZHANWEITUSHANGBIAOCHULENAXIEWEIZHIKEGONGXUANZE。RENCHAOLIULIANGZUIGAODEDIFANGSHIKAOJINRUKOUJICHUKOUCHU、XISHOUJIAN、XIUXISHIJIYINSHIQU,ZONGZHI,YUEZAOJIANGCANZHANSHENQINGBIAOGEDIJIAOJIDAHUIZHUBANZHE,YUERONGYIDEDAOHAODEWEIZHI。
GENJUZISHENXUYAOYUZHUBANFANGLIANLUOGOUTONGHOU,TIANHAOCANZHANBIAOGE、FANHUIJIDAHUIZHUBANZHE、BINGDEYIQUERENZHIHOU,NINHAIYAOJIANGQUANBUHUOZHEBUFENZHANWEIFEIZUOWEIDINGJINHUIZHIZHUBANZHE,ZHEIYANGNINDEZHANWEIBIANDEDAOHAODEWEIZHI。
3BU:ZUOHAOFEIYONGYUSUAN
ZHANHUIHUODONGCEHUAFEIYONGBAOKUOZHANWEIFEI、ZHANWEIZHUANGSHIZHUANGXIUFEI、ZHANPINYUNSHUFEI、JIPIAOHUOCHEZHANGTUCHEFEI、SHINEIJIAOTONGFEI、SHISUFEI、BIYAODESHEBEI、ZULINFEI、GUANGGAOXUANCHUANFEI、ZILIAOYINSHUAFEI、LIPINZHIZUOFEI、HUIYISHIZULINFEIDENG。ZUOCANZHANJINGFEIYUSUANSHI,HAIYAOJIASHANGZONGFEIYONGDE10%,ZUOWEIBUKEYUJIANFEIYONGDEZHICHU。
4BU:QUEDINGZHANWEIZHUANGXIUFANGAN
ZHANTAIYIBANFENWEISANZHONGXINGSHI,YIZHONGSHIBIAOZHUNZHANWEI,YIZHONGSHIGAIZHUANGHOUDEBIAOZHUNZHANWEI,ZUIHOUYIZHONGSHIZAIGUANGDISHANGDAJIANQILAIDETEZHUANGZHANWEI。GENJUSHIJIXUYAOHEYUSUANQUEDINGZHUANGXIUFANGAN。
5BU:ZUYONGSHENQINGJIHUODONGSHENQING
DADUOSHUCANZHANSHANGHUIYOUGEZHONGLINSHIZUYONGWUPINDEXUYAO,ZHEILIBAOKUOZHUO、YI、JUZI、SHAFA、DIANHUAXIAN、WANGLUOJIEKOUDENG,HAIYOURUGUONINZAIZHANLANZHONGYAOYOUDADEYONGDIANLIANG、SHIYONGSHANGXIASHUI、MEIQI、TIANRANQIDENG,NINYIDINGYAOZAICANZHANSHENQINGBIAOGEZHONGJIAYISHUOMING、TEBIEQIANGDIAO,ZAISHOUQUYIDINGDEFEIYONGHOU,DAHUIZHUBANZHEHUIANPAITIGONGZHEIXIEFUWU。
一般的展会都会有同期举行的各种技术研讨会、交流会、新闻发布会等,这些活动说明都在《参展商手册》中详细列出,您可以根据实际需求填写表格报名参加,收费的活动在您交纳规定费用后将由主办方确认。另外您需要自己举办一些现场活动和会议活动,也需要将活动方案和预定的会议室提前报给主办方,得到许可后才可执行。
6BU:ZHIDINGXUANCHUANJIHUA
ZHANHUIYIBANDOUHUITIGONGGEZHONGGUANGGAOFUWUWEININGENGHAODEXUANCHUANQIYE,SUOYIYAOZAIKAIZHANQIANJIUZHIDINGHAOZHANQIAN、ZHANZHONGJIZHANHOUDEXUANCHUANJIHUA。
ZHANQIANXUANCHUANJIGETUJING
1)ZHANHUICHUBANDE《HUIKAN》,ZHEILIKEYIMIANFEILIERUMEIGECANZHANDANWEIDEMINGCHENG、DIZHI、DIANHUA、LIANXIREN、SHENZHICHANPINJIESHAO,RUGUOYOUKENENGHAIKEYIFUFEIKANDENGGUANGGAO,ZHEISHIZHANLANHUIDEZHONGYAOYIHUANERBUKEHUSHI,TASHIZHANLANHUIDEYANXU。
2)TONGGUOWANGLUOMEITIHEQITAXINWENMEITIFABUCANJIAZHANHUIDEXINWEN,JIESHAOQIYEZAIZHANHUISHANGDEXINDONGTAILIANGDIAN,XIYINQIANZAIKEHULAIZHANHUISHANGCANGUANNIDEZHANWEI。
ZHANZHONGXUANCHUANDEJIGETUJING
1)XINGMU、DUTEDEZHANTAISHEJISHIXIYINGUANZHONGYANQIUDEHAOFANGFA。
2)PAIFAYIXIEXIAOLIWUHEJUBANYIXIEXIANCHANGXIAOHUODONGYESHIHENHAOXUANCHUANSHOUDUAN。
3)YUZHUBANFANGZULINZHANCHANGNEIWAIDESHITIGUANGGAOWEIGENGSHIDUORENERMU,YIBANYOUQIQIUTIAOFU、QIQIUMEN、QIANGTIGUANGGAO、HUWAIGUANGGAOPAI、GUANGGAOQIGAN、SHIWAISANJIAOLIPAI、DENGXIANGGUANGGAOPAIDENG。
4)ZHAOKAICHANPINFABUHUI、XINWENFABUHUIDENG,JUXINGGEZHONGHUODONGZHANYAN。
5)SHOUJIZHANHUILAIFANGZHEXINXIZUOHUIFANG。
6)ZHUANXIECANZHANXIAOGUOHEBAOGAOXINWENFABUZAIXINWENMEITISHANG。
DI7BU:ZILIAOZHANPINDEZHUNBEIHEYUNSHU
CANJIAZHANLANHUIZHIQIANNINYAOZHUNBEIZUGOUDEXUANCHUANZILIAO,BAOKUOMINGPIAN、CHANPINJIESHAO、GONGSIJIESHAO、CHANPINJIAGEQINGDAN,QISHIYONGLIANGWANGWANGHUICHAOGUONINDEYULIAO,SUOYIYAOZUOHAOCHONGFENDEZHUNBEIGONGZUO。
ZHANPINDEYUNSHUZAIZHUBANFANGTIGONGDE《CANZHANSHANGSHOUCE》ZHONGYOUMINGQUEDEGUIDING,LIMIANYOUZHANPINYUNSHUDETIHUOFUZERENDEXINGMINGHESHOUHUODIZHI,NINKEYIANCIJIANGZHANPINTIQIANYUNWANGZHANLANSUOZAIDI。LINGYIBIANJIEDEFANGSHISHIWEITUOYUNSHUDAILI,YUNSHUDAILITIGONGMENDAOZHANWEIDAOMENDEFUWU。
DI8BU:YUDINGXINGCHENGHEZHUSU
YIBANCANZHANRENYUANXUYAOTIQIAN1~3TIANDAODAZHANCHANGSUOZAICHENGSHI,ZHANHUIJIESHUDEDIERTIANLIKAI,SUOYININKEYIGENJUZHANHUIDESHIJIANLAIQUEDINGWANGFANXINGCHENG。ZHUBANFANGYIBANHUITIGONGDAIDINGHUICHENGPIAODEFUWU。
ZAIZHUBANFANGTIGONGDE《CANZHANSHANGSHOUCE》ZHONGHUIYOUHUIWUJIEDAIFANGMIANDEJIESHAO,LIMIANHUIWEININTIGONGJIJIADAOJISHIJIABUTONGDANGCIDEJIUDIAN,YIBANBIMENSHIJIAGEDIHENDUO。HENDUOZHANHUIYEHUIKAITONGCONGJIUDIANDAOZHANCHANGDEMIANFEIBANCHEJIESONG,ZHEIYANGHUIJIESHENGBUSHAOSHIJIANHEFEIYONG。
LINGWAIRUGUONINYOUKAOCHAYOULANDEXUQIU,YEKEYITIQIANYUZHUBANFANGTICHU,YIBANZHUBANFANGHUIGENJUKERENDEXUYAOTIGONGGEXINGHUAFUWU。
DI9BU:JIAONASUOYOUFEIYONG
ANZHAOTIJIAOJIZHUBANFANGDEYUDINGZULINBIAOGEXIANGZHIDINGZHANGHUJIAONASUOYOUYUZUFEIYONG,JIANGZHANWEIFEIDESHENGYUBUFENJIEQING,YIBANZHANHUIZHUBANFANGJUNYAOQIUZAIKAIZHANQIANYIGEYUEJIEQINGSUOYOUZHANWEIFEIYONG。ZHUBANFANGJIANGZAIKAIZHANSHITIGONGFAPIAO。
DI10BU:LINGQUZHENGJIAN
CANZHANRENYUANBAODAOSHI,DAHUIZHUBANZHEHUITIGONGCANZHANSHANGZHENG,YIBANYIGEBIAOZHUNZHANWEITIGONG2-3GECANZHANZHENG。ZHEIYESHITONGXINGZHENG,ZAIZHENGGEBUZHAN、ZHANLANHECHEZHANQIJIANYOUXIAO。RUCHANGQUANDAHUIZHUBANZHESHIZHANWEIMIANJIDEDUOSHAOFENPEIJIMEIGECANZHANDANWEIYIDINGSHULIANGDEZHANLANRUCHANGQUANSHENZHIKAIMUSHIQINGJIAN,ZHEIJININTIGONGLELIANXIKEHUHEGUANXIDANWEIDEJIHUI,NINKEYILIECHUMINGDAN,JIANGRUCHANGQUANHEMINGPIANYIQIJIJIZHEIXIEJIABIN,YAOQINGTAMENQIANLAICANGUANHEJIANMIAN。
DI11BU:BUZHANJIQINGJIE
DAHUIZUZHIZHETONGCHANGHUIJIBUZHANLIUCHUZUGOUDESHIJIAN,DAHUIZHANLANHUIDEBUZHANSHIJIANWEI2-3TIAN,BINGQIEKEYIZAIZHENGCHANGGONGZUOSHIJIANZHIWAIJIABANSHIGONG。BUZHANQIANQINGSHIGONGDANWEIYANGEANZHAO《CANZHANSHANGSHOUCE》SHANGDEGUIDINGTIJIAOCAILIAOBAOPI,BINGJIAONAXIANGGUANGUANLIFEIYONGDENG。
DAHUIMIANFEITIGONGCANGUANZHETONGDAOHEQITAGONGGONGCHANGDIDEQINGJIEWEISHENG,DANZHANWEINEIDEQINGJIETONGCHANGYOUCANZHANDANWEIZIXINGFUZE。
DI12BU:KAIZHAN
SUOYOUDEZHUNBEIGONGZUOWANCHENGHOU,NINKEYIYOUTIAOBUWENDESHIXINGZHANSHIJIHUA。RUGUOXIANCHANGYUDAOTUFASHIJIAN,XUYAOLIJILIANLUOZHUBANFANGSHELIDEXIANCHANGBANGONGSHIHECHANGGUANFUZEREN,TAMENDELIANXIFANGSHIZAI《CANZHANSHANGSHOUCE》ZHONGYOUXIANGXISHUOMING。
ZHANTAIDEGONGZUORENYUANYAOXIANGXIJILUMEIYIGEDAOFANGKEHUDEQINGKUANGJIYAOQIU,BUYAOPINGSHIHOUJIYI;DUIYUMEIYOUBAWODECHANPINXUQIU,BUYAODANGCHANGYUNNUO,JISHIHUIBAOZONGBUZUOCHUHELIDAFU,YIDANYINGCHENG,BIXUANZHIANQIWANCHENG,YIQUDEKEHUHEZUOXINXIN;MEITIANJIANGQIANZAISHANGJIJIGUKEZILIAOSONGHUIGONGSI,YIBIANJISHICHULIJIHUIYING。
DI13BU:CHEZHAN
ZHANHUIDEZUIHOUYITIANXIAWUYIBANWEICHEZHANSHIJIAN,GENJUCHEZHANSUDUERDING,YIBANDOUKEYIYANZHANGZHIWAN22DIAN。
CANZHANSHANGBANLITUIHUISUOZUSHEBEISHOUXUBINGJINGQUERENHOUQUHUIYAJIN,ZHIHOUBANLIWUPINCHUGUANSHOUXUJIKECHUGUAN
ZHANHUIHUODONGCEHUAZHIXINGZONGJIE:
ZHANHUIDUIYUCANZHANSHANGLAISHUOYESHIYIZHONGYINGXIAOPINGTAI。ZHANHUIXIANGDUIQITAYINGXIAOQUDAO(YINGXINGGUANGGAO、SHANGMENTUIXIAODENG)ERYANYOUYIGEMINGXIANDEYOUSHIJIUSHIZHUANYEXINGQIANG,ZHANHUISUOJUJIDEDOUSHIYIXIEZHUANYEDECAIGOURENSHI,TAMENYOUYINGXINGDEXUQIU,GENGDONGDECHANPINDEJIAZHI,GENGRONGYIDUINIDECHANPINGANXINGQU,YINWEIMIANDUIMIANDEJIAOTANGENGRONGYIZENGJIAKEHUDUINIQIYEJICHANPINDEXINRENDU。JUTONGJI,43%YISHANGDEZHONGXIAOQIYEYIKAOZHANHUIDEDINGDANWANCHENGLETAMENDANGNIANXIAOSHOULIANGDEYIBAN!